Sowing Seeds for Sustainability: Preparing for a Regenerative Farming Revolution

  Jarrad Redhead  

Crowdfunding Campaign

Client: Regeneration Nation Ltd

 

 

 

 

Brief:

This project, in collaboration with Regeneration Nation Ltd (RNL), aimed to lay the groundwork for a crowdfunding campaign to support regenerative farming. Key tasks included establishing governance structures, selecting land, engaging stakeholders, researching renewable energy and cropping options, and preparing marketing materials to attract investors.

 

 

Areas

Board establishment and governance; Carbon credits brokerage; Land selection and market research; Farmer engagement and outreach; Renewable energy options appraisal; Cropping and carbon sequestration analysis; Public relations and fundraising platform research

Key Stakeholders

Regeneration Nation Ltd, Regional SPVs (e.g., Growing Yorkshire), Farmers in Yorkshire, Carbon credit brokers, Local and national investors, educational establishments

 

 

Opportunities

  • Create a replicable model for regenerative farming through regional SPVs like Growing Yorkshire.
  • Engage local farmers and landowners to integrate regenerative agriculture practices.
  • Attract diverse funding sources through crowdfunding and investor engagement.
  • Explore renewable energy solutions, such as solar PV and anaerobic digestion, to increase farm profitability and reduce carbon emissions.
  • Generate additional income via carbon credits and sustainable crop production.
  • Partner with educational establishments to develop training and skills in regenerative agriculture.

Challenges

  • Create a replicable model for regenerative farming through regional SPVs like Growing Yorkshire.
  • Engage local farmers and landowners to integrate regenerative agriculture practices.
  • Attract diverse funding sources through crowdfunding and investor engagement.
  • Explore renewable energy solutions, such as solar PV and anaerobic digestion, to increase farm profitability and reduce carbon emissions.
  • Generate additional income via carbon credits and sustainable crop production.
  • Partner with educational establishments to develop training and skills in regenerative agriculture.
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 Outcomes

  • Established RNL Board with clear decision-making and governance frameworks.
  • Compiled a list of preferred carbon credit brokers, with steps for onboarding.
  • Identified suitable farmland in Yorkshire and assessed historical and future land price trends.
  • Engaged local farmers through workshops, outreach letters, and meetings, resulting in interest from potential sellers.
  • Conducted renewable energy and cropping options appraisals, identifying potential income streams and carbon savings.
  • Developed a detailed crowdfunding plan, including a high-quality pitch deck, promotional materials, and national and local PR strategies.
  • Set the stage for the crowdfunding campaign, ensuring readiness to attract investments and initiate regenerative farming projects.